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Why is Norwich Union changing its name?

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Why is Norwich Union changing its name?

Postby stew » Sat Mar 09, 2013 4:12 pm

Why is Norwich Union the famous uk insurance company changing its name to Aviva

I mean Norwich Union is so easy to remember

Any clues?
stew
 
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Why is Norwich Union changing its name?

Postby benjy » Sat Mar 09, 2013 4:25 pm

Aviva (previously Norwich Union) is an insurance company in the UK. It is the biggest life-insurer in the UK, and has a strong position in motor insurance. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index and is part of the Aviva group, itself created by a merger of Norwich Union and CGU plc in 2000.

Aviva continues to operate in the UK under the Norwich Union name.

In 2000, Norwich Union merged with CGU,[4] which itself was formed from the merger of General Accident and Commercial Union in October 1998. The Norwich Union had tried to take over General Accident over 100 years earlier.[4] CGU also offered a broad range of life and general insurance products, with a stronger global presence than the heavily UK-based Norwich Union.

Upon merging they formed the group CGNU which went on to become the Aviva group. As of 2005, there are two companies operating in the UK under the Aviva umbrella that use the Norwich Union brand: Norwich Union Insurance (NUGI) and Norwich Union Life (NUL). Outside the UK, the Aviva brand is dominant.

I hope this helps...
benjy
 
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